tv and radio were friends before..

just switch on my office's pc...went traight to icon "firefox"...then HOTMAIL...then GMAIL...THEN GMAIL again ....YOUTUBE ..then face book ...then IM..then ...MASSANGER..then ... BLOGGER.....from all those session of clicking my mouse ...i know ...a few news along those pop up ads ...like "Jay-Z His platinum hits at the Hammerstein Ballroom"...."Valentino to quit as fashion designer last runaway in Paris".....or something like... "Death of Thatcher' play opens old wounds"....
.out of that i belive ...we are living in an age of self interruption..... those are the days when we flipped through channels while Ads interrupted our programming.... broadband, wireless and file sharing killed the radio star and all our media is served to us on a "need it now" basis...... We think we need it? We go out and get it.... we've been liberated to ignore the our senses telling us to buy, asking us to try and selling the myth of brand...... it's ironic that the new form interruption now comes from our peers.... all this crap stuff,...come in various forms of technologies and devices....why this is happening ..? maybe because of our notion of permission marketing..... Yes, it worked for a while—in fact we gave permission to brands and friends to engage us in what we thought were meaningful to us.... Permission marketing was born... and still does.

but look at how we behave in our daily routines..... step out of your body and watch yourself over your own shoulder as you work your computer, and check in with your smart phone..... we've given our friends and favorite brands permission to "interrupt" us, through e-mail, text, IM, social networks—you name it.....

it's not a bad thing. Actually, it's quite empowering.

bu to me ... you have to wonder if it's become another form of interruption....to fuck up your brain ... It's circle of interruption—we can actively pay attention, or ignore it.....-oneday-

tvc for carling beer ads ...love it ..i was watching when i was in the uk ..last...month...really killed the radio star lol...made an impact on me...